Dynamic has teamed up with Nike to create an experiential presence at NBA All Star Games, NFL Superbowls, The Olympics, and countless individual product introductions. Many of these events required crews of up to 20 people, sometimes working double shifts in order to meet very tight deadlines.
Dynamic has often had to both source and construct items on site as the creative vision evolved in real-time. After the event was over, Dynamic would provide the same labor to dismantle, pack and ship out the entire design to either to be used again, or stored for a later date.
In Summer of 2019, Dynamic partnered with Ted Baker on their Somerset Collection Pop Up Store in Detroit, Michigan. The initial scope was to support Ted’s submission of drawings to the city in order to receive a building permit. Once the permit application was approved, Dynamic then tendered the project out and carried out the full build out of the store.
The aim of this pop up project was to help Ted Baker minimize their expenditure by utilizing an existing store structure and turn it into a unique Ted Baker customer experience.
The design theme was Motown of course, with lots of vibrant colors and props that paid homage to this exciting period of Detroit’s rich musical history.
When e-commerce giant Amazon decided to create pop-up shops in high-traffic malls throughout the U.S., Dynamic was an obvious partner. We coordinated all aspects of the project for Amazon including pre-construction & production meetings, receiving and installing the fixtures, graphics, electrical components, POS, and security devices.
