LEGO wanted to quickly expand their brand presence for the holiday season without making a major commitment to building out a full store. Dynamic partnered with the LEGO team to create their holiday “pop-up” program. Working as both a Construction Management and Fixture Supplier, Dynamic was a liaison between LEGO and the the facilities management locations where LEGO had chosen to go. Dynamic provided all the services required to get the shops open in time for the holiday shopping season.
